Most nursery websites haven't kept up. We think that's a shame, because the nurseries have.
Cub & Code exists to make small, independent nurseries look as polished, modern and parent-friendly as the best-funded chains, without diluting their warmth and character.
We started Cub & Code after years of watching brilliant nursery managers spend their evenings wrestling with WordPress plugins, GoDaddy renewals and whichever cousin-of-a-cousin built the original site in 2014. None of that has anything to do with the actual job of caring for children.
Our pitch is simple: one monthly fee, and we take care of all of it. The website. The newsletter. The policies. The hosting. The uptime. The accessibility. The little copy change you need before tomorrow's tour.
You stay focused on the children. We stay focused on the digital craft. That's the deal.
"Care-first, modern, and quietly playful, like a great nursery itself."
Our brand essence, in one line.
A few opinions, gently held.
The web is a parent-facing front door.
A nursery's website is, for most parents, the very first impression. It deserves the same care as a well-kept entrance hall.
Modern doesn't mean cold.
Clean, considered, calm, but never sterile. Soft palettes, real photography, plain English. We never reach for the primary-colour box.
Small teams beat big agencies.
A nursery is not an enterprise SaaS account. We're built for productised service: small, attentive, predictable.
Who we are, who we work with, what we won't do.
Who we work with
Independent UK nurseries, pre-schools and small childminder agencies running 1–8 settings. Owners and managers who care about their setting's reputation and the families they serve.
Who we don't
Primary schools, out-of-school clubs, businesses outside the early years sector. We stay focused so we can be useful.
What we promise
24-hour update SLA. WCAG 2.2 AA across every site. UK GDPR compliant by default. Real humans answering the phone.
What we won't do
Stock photography of smiling teachers with clipboards. Primary red-yellow-blue. Comic Sans. Exclamation marks as personality crutches. Long contracts.
Curious whether we'd be a good fit?
The best way to find out is a 30-minute chat. No slide deck, no hard sell. You decide if we're the right team for your setting.